The Fund’s investment objectives are to provide Unitholders with: (i) monthly cash distributions; (ii) the opportunity for capital appreciation; and (iii) lower overall volatility of Portfolio returns than would otherwise be experienced by owning Equity Securities of the Brand Leaders directly.

The Fund will invest in an equally-weighted portfolio of Equity Securities of 15 Brand Leaders from the Brand Leaders Investable Universe that have a market capitalization of at least US$10 billion at the time of investment and meet certain investment characteristics.

In order to seek to generate additional returns, Highstreet Asset Management Inc. (the “Investment Manager” or “Highstreet”) will sell “at-the-money” call options each month on Equity Securities held in the Portfolio.

The Fund’s initial distribution target is $0.065 per Unit per month ($0.78 per annum representing an annual cash distribution of 6.5% based on the $12.00 per Unit issue price).

Highstreet will be responsible for the execution of the Fund’s overall investment strategy, including managing the composition of the Portfolio.